WAYLON
INDUSTRIES
MEDIA
ENGINEERING
SIMPLIFIED
100% US-BASED DEVELOPERS
OFFSHORE-COMPETITIVE PRICING
ZERO CLIENT RESOURCES REQUIRED
HOW WE WORK
SMARTER FOR YOU
01
QUALITY
We maintain small, focused engagement teams by design. Sprawling teams result in both sprawling costs and lower quality results. We believe a smaller team, tightly focused, is the right solution.
We bring the most effective development resources available onto your products. Focused exclusively on the advertising and media space, we have the resources and expertise that you've been looking for -- plus, none of the headaches you'll experience with offshore partners.
As the dedicated go-between for clients and our developers, our industry-experienced Product Leads ensure your media requirements are seamlessly translated into code. Each of our Product Leads come from top-tier trading desks, agencies, and marketers and have a minimum 5 years of advertising industry experience.
02
EFFICIENCY
Our entire organization is built around operational efficiency. Our extremely low overhead lets us deliver top-tier development services at rates competitive to the total cost of offshore development.
Your dollars go to hitting your goals -- not to support salaried staff, fancy office space, or expensive marketing events. The vast majority of our clients come in through word of mouth and we intend to keep it that way. We only succeed because our clients recommend us to their industry colleagues.
We price every engagement as one or more phases with clear goals, staffing and costs for each phase. No surprises, no double dipping, no nonsense.
03
SPEED
Our entire team is based in the northeastern United States. We work about the same hours you do. By eliminating barriers -- of timezones, of translation, and lack of media knowledge -- we're able to complete projects faster and at the same or lower cost of offshore development.
With our phased engagements you can expect to see ongoing goal delivery in whatever format you prefer -- email, weekly status calls, a Slack channel, whatever works for you -- and the next phase only kicks off once you're completely satisfied with the prior one.
WHAT WE CAN
DO FOR YOU
TRADING DESK LAUNCH
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you. This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company.
GO TO MARKET STRATEGY
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you. This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company.
BIG DATA SPECIALISTS
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you. This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company.
OUR
CLIENTS
We'll get back to you within 24 hours to explore how we can help your team reach their goals quickly and painlessly!
CONTACT US TODAY,
HEAR SOLUTIONS TOMORROW
WHAT WE
CAN DO FOR YOU
BIG DATA MANAGEMENT
Are you shoving out a ton of ads without a good response? Yeah, that happens.
The problem is your ads aren't hitting the right people. And you don't know how to find those people. And you can't figure out how to find those people without some decent Big Data pipes to run Analytics on.
Relax! We can sort this out. Cloud hosting has made Big Data not at all worrisome. We'll spec out what you need, present the best use case and -- if you engage us for it -- build that out for you.
You need an efficient data warehouse and stellar analytics, not Big Data headaches. We get it, and we've solved that problem many times before. We'd love to solve it for you too.
PROGRAMMATIC MEDIA
Waylon Industries was founded by programmatic veterans -- it's in our blood.
Many of our consultants have been at the forefront of programmatic before most folks had ever heard of it. We've built bidders. We've integrated with that DSP. We've built out mobile tracking that actually works. We've invented the processes that are now industry standard, like macro syncing auction IDs into log data for cross-DSP multitouch attribution.
Not sure what that means? No worries! We'll set you up.
SOFTWARE DEVELOPMENT
You're in the business of media. Selling it, buying it, brokering it -- whatever it is, you're good at it.
Hiring and maintaining talented software engineers is likely not something you specialize in, or want to deal with. But you need a database built, a script scripted, a program build or a UI developed. Something to make your team more effective.
But... it's a one off so you can't really hire a full time engineer. Offshoring brings a host of problems with timezones, translation, and lack of media knowledge.
No problem! We totally specialize in one off engineering for media companies. We're going to use that one off to become your go-to solution for all of your engineering needs, so you can expect our full attention and support from day one.
Our dev team is seamlessly integrated into our consultancy group. You don't need to speak code -- just tell your dedicated Project Lead what you need, and sign off on the project. You get exactly what you need with no HR, recruiting, or benefit considerations. It turns your hiring nightmare into a very simple cost-for-dev equation.
Boutique-to-medium agencies and, increasingly, direct marketers are finding that an internal trading desk can return drastically better margins and efficiency than the large agency desks. Those desks are taking 30-70% of spend -- why not keep that in your agency's pocket, or invest it back into your marketing campaigns?
The big holding companies are totally dependent on convincing smaller agencies and marketers that it's simply too hard to build a trading desk business on their own. We've proven that mentality wrong multiple times, and have the references to prove it.
TRADING DESK DESIGN
SYSTEMS INTEGRATION
With thousands of companies in the advertising space and hundreds more supporting your internal business, it can quickly become overwhelming trying to keep track of it all.
From DSPs to ad servers to Salesforce, our consultants have extensive experience in making all of the systems in your stack play nicely with one another. We'll analyze your workflow, identify bottlenecks, and deliver a holistic solution catered to your company's needs. Trafficking, partner selection, CRM, sales tracking -- it's all in the purview of our team's experience.